A3C (Branding) — JEREMY FUERST

Creative Direction

A3C (All 3 Coasts) Hip Hop Festival
and Conference

A3C was birthed from an Atlanta underground hip hop label’s need to extend the roster’s national support. As a result, the label introduced an annual festival/conference that would host the top hip hop acts from across the country in a one of a kind weekend that would end up taking on a life of its own. Since it’s inception, A3C has become the world’s largest hip hop showcase and has brought the industry’s biggest names to it’s stages including: Lil Wayne, Wu Tang Clan, Nas, De La Soul and countless others.

This year’s festival was a tribute to the anniversary of Wu Tang Clan’s: Enter the 36 Chambers debut release.

A3C Branding and Guidelines

Logo Usage Guidelines

Subsidiary Branding

Typography Guidelines

Color Coding Event Domains

A3C Brand Guide

A3C Brand Guide

A3C Brand Guide

NAS Performing to a sold out crowd

Artist Announcements

Organic Artist Rollout

A3C had a solid grasp on several key headliners, but needed a series of announcements to showcase the features as they were added in the weeks leading up to the event.