Creative Direction: Mobile Web
Tablet Hotels
Tablet Hotels is an experiential boutique hotel service that specializes in showcasing the world's most unique and memorable hotels. For instance... traveling to Costa Rica and want to stay in a super swank cabana... in the rain forest... on a volcano? You would find something like that on Tablet. Tablet approach us to help them design and build their mobile web experience.
Set Up
Constrained by Timing
This project started after the Tablet Hotels team had invested a substantial amount of money rebuilding their desktop web product. Our initial recommendation was to move them towards a responsive web design/implementation, but they were hesitant and ultimately and understandably reluctant to throw away everything they had just built.
Project Goals
Increase On-The-Go Bookings and maintain perception of Native Stability
The goal was to help users find and book hotels in the least amount of steps possible. Due to the perception of increased stability in native applications, Tablet wanted the site to look and feel like a native app as much as possible.
Key Feature Pillars
Dreaming.
Tempt Me
Potential travelers are focused on a destination, but open to information, such as deals and offers. Users check out posted photos, videos and experiences on potential getaways. This is an opportunity to ignite and inspire, fuel desire and raise awareness of a place and/or offer
Planning.
Give It To Me Straight
A potential Traveler is actively searching for placed to visit. Consumers visit travel sites and utilize social media to help them choose from the multitude of global destinations and lodging accommodations. Information should be detailed, easily comparable, and never misleading.
Booking.
Make it Quick and Easy
The potential traveler intends to purchase a stay and thus this stage is task-driven and should be effortless and intuitive. It is a great opportunity for up-selling and upgrades. There should be a logical flow from search to confirmation with minimal steps and a clearly defined path.
Design
Flat before Flat was En Vogue
We designed this site before the "flat era" of ui design became as common as it is today. The intention was to strip away the visual clutter to give prominence to the rich hotel imagery. The destination imagery needed to be front and center. The noise of superfluous shadows and gradients took away from the beautiful location shots and interiors. So in the spirit of reductive design, remove until the design is left with it’s essential parts.
What's Next
Feature Roadmap
Experience.
Knock Me Off My Feet
The experiencing stage is the heart of the journey cycle. A traveler is looking for “things to do”, eat, transportation, and directions. This is an opportunity to improve customer experience and engagement utilizing features such as location based services, cultural recommendations and user reviews
Sharing.
Tell Your Tale. Inspire
Travelers upload additional photos, notes, recommendations and videos of their trips most memorable moments. They have feedback and share their most valuable tips and insights. These shared experiences inspire others to dream of their own possibilities for creating memories of their own.
Roadmap Features
Experi.
Tempt Me
Potential travelers are focused on a destination, but open to information, such as deals and offers. Users check out posted photos, videos and experiences on potential getaways. This is an opportunity to ignite and inspire, fuel desire and raise awareness of a place and/or offer
Planning.
Give It To Me Straight
A potential Traveler is actively searching for placed to visit. Consumers visit travel sites and utilize social media to help them choose from the multitude of global destinations and lodging accommodations. Information should be detailed, easily comparable, and never misleading.
Booking.
Make it Quick and Easy
The potential traveler intends to purchase a stay and thus this stage is task-driven and should be effortless and intuitive. It is a great opportunity for up-selling and upgrades. There should be a logical flow from search to confirmation with minimal steps and a clearly defined path.
